2018

UX/UI

Schwarzkopf Hair Quiz

Schwarzkopf Hair Quiz

Schwarzkopf Hair Quiz

Schwarzkopf Hair Quiz

Client

Collect user data and improve conversion rates on schwarzkopf.com.

Collect user data and improve conversion rates on schwarzkopf.com.

To collect the data we decided to create a quiz, it has a purpose for the user and the brand. After you take the quiz, the content is personalized to the responses of the user, it makes the experience more personnal. By receiving all this information of their client, the brand is able to dress up a clear user profile.

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