Rethink the digital plateforms of Nespresso
We decides to tackle 3 different user stories, that we call "Journeys". The first one beeing, a new user, that we call "onboarding". The second one, an existing customer that would like place a reorder on his capsules. And lastly, a professional prospect that would like to purchase coffee and machine for it's offices.
This project had been made with a full project team
3 Nespresso Journeys
These Journeys are designed to increase conversion and push the consumer or business to either "re-order", "get "onboard" or find the perfect match for their business
B2B "Find your perfect match"